Lan toả ảnh hưởng thời kỹ thuật số - chiến thuật tâm lý để thu hút và thuyết phục khách hàng | Nathalie Nahai

Hello teachers and students. Today, Inspire Library in association with Book Club would like to introduce a book named "Webs of influence – The psychology of online persuasion" by author Nathalie Nahai.

Too many of our daily activities are done online. Now more than ever, businesses are struggling to attract, retain, and convert the increasingly scattered attention of their customers. Successful businesses are brands that understand the needs of their target audience and can provide solutions to customers smoothly. No matter what industry you are in, who your target customers are, to be successful online, you must adhere to three principles: Understanding your target audience, communicating convincingly, and doing business. integrity.

Whether we like it or not, the reality is that numerous influences have a significant impact on our decisions. The majority of these variables are outside our awareness and control. We may leverage the ideas that underpin our customers' decisions to impact other people's behavior in the online environment if we understand why and how they work.

We would like all of teachers and students to read the book.