Dear Teachers and Students,
Today, the INSPiRE Library, in collaboration with the Book Club, would like to introduce a new book titled: "Momentum – How to propel your marketing and transform your brand in the digital age " by Shama Hyder.
With the growth of Facebook and Twitter, product review websites, and online influencers, customers now have a wider platform to express their opinions on goods and services as well as to connect with millions of other people and share their experiences. The power dynamic has changed: a well-planned marketing campaign no longer has as much influence on a brand's reputation as a comment made by a customer online. Businesses must continually rearrange their mindset about marketing strategies when they lose control of their own brand image.
In this book, the author offers clever, practical, and unpretentious ideas to help brands stand out in a meaningful way. Read this book if you wish to benefit from digital marketing's actual power.
Warmly invite you all to read along.