With the growth of Facebook and Twitter, product review websites, and online influencers, customers now have a wider platform to express their opinions on goods and services as well as to connect with millions of other people and share their experiences. The power dynamic has changed: a well-planned marketing campaign no longer has as much influence on a brand's reputation as a comment made by a customer online. Businesses must continually rearrange their mindset about marketing strategies when they lose control of their own brand image.
In this book, the author offers clever, practical, and unpretentious ideas to help brands stand out in a meaningful way. Read this book if you wish to benefit from digital marketing's actual power.