If you are an avid reader of economic books, then "Blue Ocean Strategy" is an unmissable choice - one of the best books on business management in the world, acclaimed with numerous awards and among the top best-selling books worldwide, written by W. Chan Kim and Renee Mauborgne.
"Blue Ocean" represents a fresh and abundant world, but also a place for hidden battles in the business arena. In this book, the authors impressively present two contrasting environments - the blue ocean and the red ocean. Through this, business market stories are smoothly guided.
With a strategic teaching book like this, it contains many valuable lessons. However, the application of these lessons depends on the situation of each business and the surrounding environmental factors. "Blue Ocean Strategy" partly helps you gain a genuine and clearer vision of the blue and red oceans in the present time, hoping you will have interesting experiences with this book.
- Title : Blue Ocean Strategy
- Author : W. Chan Kim and Renee Mauborgne
- Publisher : Harvard Business Review Press
- Year of Publication : 2015