New Arrivals

As the saying goes, "don't judge a book by its cover," the same rule applies when selecting a university. Even if attending a prestigious university with a stellar reputation will make your resume look impressive to recruiters, it probably won't have any impact on your career decisions once you graduate.

Business schools have only ever taught us one thing for hundreds of years: every company's primary objective is to develop ground-breaking products, maximize market share, reduce expenses, and earn huge profit margins. A model like that, according to author Tien Tzuo, is no longer applicable because the circumstances have changed.

Little Bana Alabed did not have a tranquil childhood when she was old enough to attend school, nor were her teachers as devoted to her education as other children. Bana had to dress in garments dusted with the dreary war dust. Her early years conjure up images of bombs that are constantly ready to go off.

In this book, the author offers clever, practical, and unpretentious ideas to help brands stand out in a meaningful way. Read this book if you wish to benefit from digital marketing's actual power.