The Journey to the East, as its name suggests, is about a journey, but coincidentally, during the process of reading this book, the reader also feels as if embarking on a journey...
With a broad foundation from scientific research and practical experiences, McKey leads us on a journey into the mind, exploring the mysteries of critical thinking ability and how to apply it in everyday life.
This book is not only a guide on how to apply technology to marketing but also a call to build unique and impactful narratives to attract and retain customers.