How to start a business & ignite your life

What is your passion? After all, can a person devote time, money, and energy to their entrepreneurial aspirations if they don't love the job? If you can't answer this question right now, read Ernesto Sirolli's book How to Start a Business & Ignite Your Life.

The first chapter of the book answers the question: “What makes a business successful?” and explains how psychology, personality, and passion play a role in the process of forming a business. In Chapter 2, Dr. Sirolli introduces the Three Management Tools model and presents an overview of the three most important aspects of business – product, marketing and financial management. Subsequent chapters cover these three aspects in more detail and describe the personalities best suited to each of the Three Tools roles.